Betting Partners of the Premier League

How to read this map

• Club badges mark stadium locations across England. Betting company logos mark their headquarters worldwide.
• Arc lines connect each club to its betting partners. Click a club badge or betting logo to highlight its connections.
• Click the globe background or press Escape to deselect and return to the default view.

Methodology

• Partnership data taken from the Premier League's Central Register of Club Gambling Related Agreements, dated 23 January 2026. Includes all tiers of betting partnership (principal, official, regional), as well as agreements advertised by third parties.
• Company HQ locations from corporate filings and licensing records. Where a company operates under multiple jurisdictions, the primary licensed location is used.
• Clubs shown: all 20 Premier League clubs from the 2025/26 register.
• These are partnerships of every kind — front-of-shirt, sleeve, and the regional deals that make up most of the map.
• Premier League Rule M.29 applies from 2026/27: Clubs must not display a gambling brand on the front of the shirt. The 2026/27 Handbook's club directory duly lists none at any of the 20 (sixteen named, four unconfirmed at publication). The rule reaches exactly that far — it binds Premier League clubs, and only the front of the shirt. The EFL has no equivalent, so a Championship side can still carry a gambling front-of-shirt sponsor and drop it on promotion; sleeve and regional deals, which are most of this map, are untouched at every level.