About

What this is

withqwerty is a one-person studio in London. The same person pulls the data, builds the pipeline, designs the chart and writes the essay. That is the whole pitch: craft and editorial judgement over volume, open source where possible, and no gambling money, ever.

What you will find here

• Atlas — every interactive: season trackers that update through the week, and maps, scorigami grids and record books that do not date. Per-club season stories for all twenty Premier League clubs.
• Footnotes — long-form essays on football, data and history, some in series.
• Lab — experiments in progress, dated and unfinished.
• Projects — the tools built alongside the site: The Reep Register (a canonical football entity register across 20+ providers), Nutmeg and Football Docs (Claude Code tooling for football analytics), Campos (football charts for the web), FPL Genius and footyapps.

Principles

• Assume the reader is a peer. Lead with the finding, not an introduction to football.
• No gambling ads, ever.
• Open source and open data by default, with methods published.
• Build for football people, not engagement metrics.

Who

Rahul Keerthi. What I am working on right now is on the now page; the CV has the longer story. Available for contract work and the right full-time role.

Contact

Email getintouch@withqwerty.com, or find me on X. I read and reply to every message.